Daisy Global Partners

Building a brand for a consulting agency that helps businesses expand into new global markets. In 2020, I was hired by SP&E International LLC to develop their brand identity and design a website. They needed a more organized website to display their services. I worked alongside the founders of the company to create a brand identity that emulated the company’s mission. After they changed their name and business model in 2022, the company, now called Daisy Global Partners, re-approached me asking for help with transitioning their brand. I refreshed the logo and made edits to the website, staying true to the core brand assets I created for the company back in 2020.

Scope

Brand Development
Web Design

Year

2020-2022

Positioning the Brand

Before I began designing, I sat in several meetings with the founders to understand more about the company and how they want to position their brand compared to competitors. I helped define their vision and slogan.

Visual Identity

The final identity we landed on is professional, yet stands out amongst competitors. The globe, arrow, and speed lines in the final logo communicates the idea that Daisy Global Partners helps companies expand globally and is always moving forward.

Building the Site

I was asked to design their website in WIX using the brand elements that I had built. I began with paper sketches before moving to designing digitally. The final site is informative and to-the-point.

Link to live site

Daisy Global Partners

Positioning the Brand

Visual Identity

Building the Site

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