HomeGoods & Homesense

During my time as a Graphic Design Co-op for HomeGoods and Homesense, I worked closely with designers, copywriters, and brand specialists in the marketing department. I designed in-store signage, weekly emails, website graphics, social media content, and other marketing materials for both brands. Working with two distinct brand identities at once underscored the significance of visual identity, language, and tone in branding.

Scope

Signage
Marketing Campaign
Email Design
Presentation

Year

2022

Team

ACD of Design: Maureen Gawron Copp
ACD of Copy: Lisa Gaydeski
Senior Designer: Colleen Venable
Graphic Designer: Naomi Desai

Jimmy Fund Campaign

Annually, HomeGoods and Homesense collaborate with The Jimmy Fund to raise funds for The Dana-Farber Cancer Institute. Both brands sell special shopping bags featuring art by cancer patients, with proceeds supporting cancer care and research. For Homesense, I designed all print and digital assets for this campaign, creating a visual identity using the brand assets and patient artwork. Incorporating the artwork into these designs adds a meaningful touch and connects back to the shopping bags.

Weekly Marketing Emails

During my time at TJX, I was responsible for designing all emails sent to Homesense newsletter subscribers. Every week, the brand and creative team visited the store to shoot photo content for the emails, and I assisted in the creative direction and image selection for these photoshoots.

SetPay Signage

SetPay is a way for customers to pay in monthly installments, rather than all at once at the register. I was tasked with designing in-store signage to promote the use of SetPay in Homesense stores.

Presentation Templates

I designed both the HomeGoods and Homesense PowerPoint templates during my time at TJX. I designed a variety of color, image and layout options using the guidelines specific to each brand.

Full HomeGoods PPT Full Homesense PPT

Mobile Checkout Carts

HomeGoods and Homesense aimed to improve in-store customer experience by testing mobile checkout in 10 stores for 3 months, focusing on reducing lines and enhancing convenience, especially for large furniture purchases. The deliverables included a poster for the front of the cart, a curtain to cover the back, and a register mat that would sit on top of the cart. The main challenge was adapting the register mat layout to fit a small space with varying printing requirements for each brand.

Website Graphics

I worked alongside the Senior Designer to refresh the graphics and images on the homepage of the Homesense site to reflect the coming Spring/outdoor season.

Functional Living Signage

Functional Living is a Homesense campaign promoting the functionality of multi-use furniture sold in the store. I was asked to design the signage for this project, including a double-sided topper and a double-sided hang-tag insert.

HomeGoods & Homesense

Jimmy Fund Campaign

Weekly Marketing Emails

SetPay Signage

Presentation Templates

Mobile Checkout Carts

Website Graphics

Functional Living Signage

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